{"id":3853,"date":"2014-02-24T10:45:08","date_gmt":"2014-02-24T01:45:08","guid":{"rendered":"http:\/\/soollife.com\/?p=3853"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T15:00:00","slug":"3853","status":"publish","type":"post","link":"https:\/\/soollife.com\/?p=3853","title":{"rendered":"\u2018\uce74\uc2a4 \ud6c4\ub808\uc26c\u2019, BI \ub9ac\ub274\uc5bc\ub85c \uc80a\uace0 \uc5ed\ub3d9\uc801\uc778 \ucf58\uc149\ud2b8 \uac15\ud654"},"content":{"rendered":"

<\/p>\n

\"\"\uc80a\uc74c\uc758 \ub300\ud45c \ub9e5\uc8fc ‘\uce74\uc2a4’\uac00 \uc0c8 \uc637\uc73c\ub85c \uac08\uc544\uc785\uc5c8\ub2e4.<\/p>\n

\uc624\ube44\ub9e5\uc8fc(\ub300\ud45c:\uc7a5\uc778\uc218)\ub294 \uc9c0\ub09c 6\uc77c \uc790\uc0ac\uc758 \ub300\ud45c \ube0c\ub79c\ub4dc ‘\uce74\uc2a4 \ud6c4\ub808\uc26c’\uc758 BI(Brand<\/p>\n

Identity)\ub97c \ub354\uc6b1 \uc80a\uace0 \uc5ed\ub3d9\uc801\uc778 \uc774\ubbf8\uc9c0\ub85c \uad50\uccb4\ud558\uace0 \uc80a\uc740 \uc18c\ube44\uc790\uce35\uc744 \uaca8\ub0e5\ud55c \ub9c8\ucf00\ud305\uc744 \ud55c\uce35 \uac15\ud654\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4. 1994\ub144 ‘\uce74\uc2a4 \ud6c4\ub808\uc26c’ \ucd9c\uc2dc \uc774\ud6c4 BI \ub9ac\ub274\uc5bc\uc740 \uc774\ubc88\uc774 6\ubc88\uc9f8\ub2e4.<\/p>\n

\uc0c8 \ub514\uc790\uc778\uc740 \uae30\uc874 \uc81c\ud488\uc758 \ub9db\uc740 \uadf8\ub300\ub85c \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 ‘\uce74\uc2a4 \ud6c4\ub808\uc26c’ \ube0c\ub79c\ub4dc \ub85c\uace0\uc758 \uc815\ud615\uc131\uc744 \uac15\uc870\ud558\uc5ec \uac00\uc2dc\uc131\uc744 \ub192\uc774\uace0 \uc80a\uace0 \ubaa8\ub358\ud55c \uc774\ubbf8\uc9c0\ub97c \uac15\ud654\ud55c \uac83\uc774 \ud2b9\uc9d5\uc774\ub2e4.<\/p>\n

\ud2b9\ud788, \uc804\uccb4\uc801\uc73c\ub85c \uc740\uc0c9 \ubc29\uc0ac\ud615 \ubc30\uacbd\uc744 \ucd5c\uc801\ud654\ud558\uc5ec ‘\uce74\uc2a4 \ud6c4\ub808\uc26c’\uc758 \uc0c1\ucf8c\ud55c \ub290\ub08c\uc744 \uadf9\ub300\ud654\ud588\ub2e4. \uae00\uc790\uc758 \ud770\uc0c9 \ud14c\ub450\ub9ac\ub97c \uc5c6\uc560 \ub354\uc6b1 \uac04\uacb0\ud558\uace0 \ubaa8\ub358\ud574\uc84c\uc73c\uba70 \uc0ac\uc120\uc758 \ubc30\uacbd\uc774 \uc8fc\ub294 \uc0dd\ub3d9\uac10\uc73c\ub85c \uac10\uc131\uc801\uc778 \ub290\ub08c\uc744 \ub354\ud588\ub2e4.<\/p>\n

\uc624\ube44\ub9e5\uc8fc \uc1a1\ud604\uc11d \ub9c8\ucf00\ud305 \uc804\ubb34\ub294 “\ub9c8\ucf00\ud305\uc804\ubb38 \uc870\uc0ac\uae30\uad00\uc758 \uacb0\uacfc\uc5d0 \ub530\ub974\uba74 \uae30\uc874 BI \ub300\ube44 \uc2e0\uaddc BI \ub514\uc790\uc778\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \uc81c\ud488 \uc120\ud638\ub3c4\uc640 \uad6c\ub9e4\uc758\ud5a5\ub3c4 \ub192\uc544\uc9c4 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4”\uba70 “BI \ub9ac\ub274\uc5bc\uc744 \ud1b5\ud574 ‘\uce74\uc2a4 \ud6c4\ub808\uc26c’\uac00 \ub354\uc6b1 \uc80a\uace0 \uc2e0\uc120\ud55c \uc774\ubbf8\uc9c0\ub85c \uc7ac\ud0c4\uc0dd\ud574 \uacbd\uc7c1\ub825\uc744 \ud55c\uce35 \ub354 \uac15\ud654\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud55c\ub2e4”\uace0 \ubc1d\ud614\ub2e4.<\/p>\n

\ud55c\ud3b8, ‘\uce74\uc2a4’\ub294 \uad6d\ub0b4 \ucd5c\ucd08\uc758 \ud504\ub85c\uc57c\uad6c \uc120\uc218 \ud1b5\ud569 \ud3ec\uc778\ud2b8 \uc81c\ub3c4\uc778 ‘\uce74\uc2a4 \ud3ec\uc778\ud2b8’ \ud6c4\uc6d0\uc73c\ub85c \ud504\ub85c\uc57c\uad6c \ub9c8\ucf00\ud305\uc5d0 \uc0c8 \ubc14\ub78c\uc744 \uc77c\uc73c\ud0a4\uace0 \uc788\uc73c\uba70, \ubba4\uc9c1\uacfc \ube44\uc8fc\uc5bc \uc544\ud2b8 \ub4f1 \uc80a\uc740 \uce35\uacfc \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud1b5\ud574 \ub9e5\uc8fc \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4 \ubb38\ud654\ub97c \uc120\ub3c4\ud558\ub294 ‘\uc544\uc774\ucf58 \ube0c\ub79c\ub4dc’\ub85c \uc131\uc7a5\ud558\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc80a\uc74c\uc758 \ub300\ud45c \ub9e5\uc8fc ‘\uce74\uc2a4’\uac00 \uc0c8 \uc637\uc73c\ub85c \uac08\uc544\uc785\uc5c8\ub2e4. \uc624\ube44\ub9e5\uc8fc(\ub300\ud45c:\uc7a5\uc778\uc218)\ub294 \uc9c0\ub09c 6\uc77c \uc790\uc0ac\uc758 \ub300\ud45c \ube0c\ub79c\ub4dc ‘\uce74\uc2a4 \ud6c4\ub808\uc26c’\uc758 BI(Brand Identity)\ub97c \ub354\uc6b1 \uc80a\uace0 \uc5ed\ub3d9\uc801\uc778 \uc774\ubbf8\uc9c0\ub85c \uad50\uccb4\ud558\uace0 \uc80a\uc740 \uc18c\ube44\uc790\uce35\uc744 \uaca8\ub0e5\ud55c \ub9c8\ucf00\ud305\uc744 \ud55c\uce35 \uac15\ud654\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4. 1994\ub144 ‘\uce74\uc2a4 \ud6c4\ub808\uc26c’ \ucd9c\uc2dc \uc774\ud6c4 BI \ub9ac\ub274\uc5bc\uc740 \uc774\ubc88\uc774 6\ubc88\uc9f8\ub2e4. \uc0c8 \ub514\uc790\uc778\uc740 \uae30\uc874 \uc81c\ud488\uc758 \ub9db\uc740 \uadf8\ub300\ub85c \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 ‘\uce74\uc2a4 \ud6c4\ub808\uc26c’ \ube0c\ub79c\ub4dc \ub85c\uace0\uc758 \uc815\ud615\uc131\uc744 \uac15\uc870\ud558\uc5ec \uac00\uc2dc\uc131\uc744 \ub192\uc774\uace0 \uc80a\uace0 \ubaa8\ub358\ud55c […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-3853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-all"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts\/3853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3853"}],"version-history":[{"count":0,"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts\/3853\/revisions"}],"wp:attachment":[{"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}