{"id":39872,"date":"2021-06-28T20:12:42","date_gmt":"2021-06-28T11:12:42","guid":{"rendered":"http:\/\/soollife.com\/?p=39872"},"modified":"2021-06-28T20:12:42","modified_gmt":"2021-06-28T11:12:42","slug":"5060-%ec%8b%a0%ec%a4%91%eb%85%84-%ec%83%9d%ed%99%9c%eb%b9%84-%ec%95%84%ea%bb%b4%eb%8f%84-%ec%95%88%ed%8b%b0%ec%97%90%ec%9d%b4%ec%a7%95-%ec%a7%80%ea%b0%91-%ed%99%95-%ec%97%b0%eb%8b%a4","status":"publish","type":"post","link":"https:\/\/soollife.com\/?p=39872","title":{"rendered":"5060 \uc2e0\uc911\ub144… \uc0dd\ud65c\ube44 \uc544\uaef4\ub3c4 \uc548\ud2f0\uc5d0\uc774\uc9d5 \uc9c0\uac11 \ud655~ \uc5f0\ub2e4!"},"content":{"rendered":"

\uc2dc\uc7a5\uc870\uc0ac\uae30\uad00 P&S \uc778\ud154\ub9ac\uc804\uc2a4 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uace0\ub839\ud654 \uc778\uad6c \uc99d\uac00\uc5d0 \ub530\ub77c \uc548\ud2f0\uc5d0\uc774\uc9d5 \uc2dc\uc7a5\ub3c4 \ud655\ub300\ub420 \uc804\ub9dd\uc774\uba70 2019\ub144 \uae00\ub85c\ubc8c \uc548\ud2f0\uc5d0\uc774\uc9d5 \uc2dc\uc7a5\uc740 \uc57d 225\uc870\uc6d0\uc778\ub370 \ubc18\ud574 2030\ub144\uc5d0\ub294 494\uc870\uc6d0\uc73c\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uac00\uc6b4\ub370 \uc6b0\ub9ac\ub098\ub77c\uc758 5060 \uc2e0\uc911\ub144\ub4e4\uc740 \uc80a\uace0 \uac74\uac15\ud55c \uc678\ubaa8\uc5d0 \ub300\ud55c \uc695\uad6c\uac00 \uac15\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc720\ud55c\ud0b4\ubc8c\ub9ac\uc640 \ud568\uaed8\uc77c\ud558\ub294 \uc7ac\ub2e8\uc774 \uacf5\ub3d9\ucd9c\uc5f0\ud55c \uacf5\uc720\uac00\uce58\ucc3d\ucd9c(CSV) \uc2dc\ub2c8\uc5b4 \uc18c\uc15c\ubca4\ucc98 \uc784\ud329\ud2b8\ud53c\ud50c\uc2a4\uac00 \uc804\uad6d\uc758 50\uc138 \uc774\uc0c1 \ub0a8\ub140\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc870\uc0ac\uc5d0 \uc758\ud558\uba74 \ub0a8\ub140 \ubaa8\ub450 10\uba85 \uc911 \uc57d 7\uba85\uc774 \uc548\ud2f0\uc5d0\uc774\uc9d5 \uc2dc\uc220\uc5d0 \uae0d\uc815\uc801\uc778 \uac83\uc73c\ub85c \ubd84\uc11d\ub418\uc5c8\ub2e4.<\/p>\n

\uc870\uc0ac \ub300\uc0c1\uc790\ub4e4\uc758 50% \uc774\uc0c1\uc774 \ud0c8\ubaa8 \uce58\ub8cc\uc640 \ub9ac\ud504\ud305, \ubcf4\ud1a1\uc2a4, \ub808\uc774\uc800 \ub4f1\uc744 \uacbd\ud5d8\ud588\uac70\ub098 \uace0\ubbfc \uc911\uc774\uba70 \uc548\ud2f0\uc5d0\uc774\uc9d5 \uc2dc\uc220\uc5d0 \uc5f0\uac04 100\ub9cc\uc6d0 \uc774\uc0c1 \uc9c0\ubd88\uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4.<\/p>\n

\ub0a8\uc131\uc740 \ud0c8\ubaa8, \uc5ec\uc131\uc740 \ub9ac\ud504\ud305\uacfc \ubcf4\ud1a1\uc2a4 \ud76c\ub9dd<\/strong><\/p>\n

\uc804\uccb4 \uc751\ub2f5\uc790\uc758 74%\ub294 \ubbf8\uc6a9 \uc2dc\uc220\uc744 \uc774\ubbf8 \ubc1b\uc544\ubd24\uac70\ub098 \uace0\ubbfc \uc911\uc774\uba70 \uc5ec\uc131\uc774 \ub0a8\uc131\ubcf4\ub2e4 \uc2dc\uc220\uc744 \ubc1b\uc740 \uacbd\ud5d8\uc774 \ub2e4\uc18c \ub192\uac8c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \ub0a8\uc131 42.7%\ub294 \u2018\uc2dc\uc220\uc744 \ubc1b\uace0\uc790 \uace0\ub824 \uc911\u2019\uc774\uba70 24.7%\ub294 \uc2dc\uc220\uc744 \ud55c\ub450 \ubc88 \ubc1b\uac70\ub098 \uc8fc\uae30\uc801\uc73c\ub85c \ubc1b\ub294\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4. \ubc18\uba74 \uc5ec\uc131\uc740 34.7%\uac00 \u2018\uc2dc\uc220\uc744 \ubc1b\uace0\uc790 \uace0\ub824\uc911\u2019\uc774\uba70 48.8%\uac00 \ud55c\ub450 \ubc88 \ud639\uc740 \uc8fc\uae30\uc801\uc73c\ub85c \uc2dc\uc220\uc744 \ubc1b\ub294\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4.<\/p>\n

\uc2dc\uc220\uc744 \uace0\ub824 \uc911\uc774\uac70\ub098 \uc774\ubbf8 \ubc1b\uc544\ubcf8 \uacbd\uc6b0(N=379)\uc5d0 \ud0c8\ubaa8\uce58\ub8cc(39.8%), \ub9ac\ud504\ud305(39.6%), \ubcf4\ud1a1\uc2a4(35.1%), \ub808\uc774\uc800(24.0%) \uc21c\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uadf8 \uc678\uc5d0 \uc9c0\ubc29\ubd84\ud574(9.8%), \ud544\ub7ec \ub4f1 \ubcf4\ud615\ubb3c(6.3%), \uc778\uc81d\uc158(\uc8fc\uc0ac\uc694\ubc95)(3.4%) \ub4f1\ub3c4 \uc5b8\uae09\ub410\ub2e4. \ud2b9\ud788 \ud0c8\ubaa8\uce58\ub8cc\uc758 \uacbd\uc6b0 \ub0a8\uc131\uc758 90% \uc774\uc0c1\uc774 \uc751\ub2f5\ud574 \ub192\uc740 \uad00\uc2ec\ub3c4\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n

\uc774\ub4e4\uc758 \uc5f0\uac04 \uae30\uc900 \uc9c0\ubd88 \uc758\ud5a5 \uae08\uc561\uc740 100~200\ub9cc\uc6d0\uc778 38.8%\ub85c \uac00\uc7a5 \ub192\uc558\uc73c\uba70, 50~100\ub9cc\uc6d0\uc774 34.6%\ub85c \uadf8 \ub4a4\ub97c \uc774\uc5c8\ub2e4. 200\ub9cc\uc6d0 \uc774\uc0c1\uacfc 50\ub9cc\uc6d0 \uc774\ub0b4\ub3c4 \uac01\uac01 16.9%, 9.8%\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n

\uc80a\uc74c \ub418\ub3cc\ub9ac\ub294\ub370 \uad00\uc2ec \ub192\uc740 \uc2e0\uc911\ub144, \ubbf8\uc6a9 \uc2dc\uc220\uc5d0 \uae0d\uc815\uc801<\/strong><\/p>\n

\ub610\ud55c \uc751\ub2f5\uc790\uc758 65%\ub294 \ud53c\ubd80, \ud5e4\uc5b4 \ub4f1 \uc678\ubaa8\uc5d0 \uace0\ubbfc\uc774 \uc788\ub2e4\uace0 \uc751\ub2f5\ud588\uc73c\uba70 \uc678\ubaa8 \uace0\ubbfc\uc774 \uc5c6\ub294 \uacbd\uc6b0\ub294 16%\uc5d0 \uadf8\ucce4\ub2e4.<\/p>\n

\uace0\ubbfc\uc758 \uc885\ub958\ub294(\ubcf5\uc218 \uc751\ub2f5) \uc8fc\ub984\uc774 51.6%\ub85c \uac00\uc7a5 \ub9ce\uc558\uace0, \ud0c8\ubaa8(44.5%), \ud0c4\ub825(38.5%), \uae30\ubbf8\u00b7\uc7a1\ud2f0(35.6%), \uccb4\ud615\ubcc0\ud654(22.4%), \ub208\u00b7\ucf54 \ub4f1 \uc0dd\uae40\uc0c8(4.2%) \uc21c\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n

\ubbf8\uc6a9 \uc2dc\uc220\uc5d0 \ub300\ud55c \ud0dc\ub3c4\ub294 \u2018\uae0d\uc815\uc801\u2019\uc778 \uacbd\uc6b0\uac00 72%\ub85c \ub9e4\uc6b0 \ub192\uc558\uc73c\uba70 \ubd80\uc815\uc801\uc73c\ub85c \uc0dd\uac01\ud558\uace0 \uc788\ub294 \uacbd\uc6b0\ub294 5%\uc5d0 \uadf8\ucce4\ub2e4. \uc774\ub7f0 \uacbd\ud5a5\uc740 \ub0a8\u00b7\ub140 \ubaa8\ub450\uc5d0\uac8c\uc11c \uc720\uc0ac\ud558\uac8c \ub098\ud0c0\ub098 \ub0a8\uc131\ub3c4 \ubbf8\uc6a9 \uc2dc\uc220\uc744 \uae0d\uc815\uc801\uc73c\ub85c \uc0dd\uac01\ud558\ub294 \uac83\uc73c\ub85c \ud480\uc774\ub41c\ub2e4.<\/p>\n

\u2018\uc9c0\uc778\u2019 \ud1b5\ud55c \uc2dc\uc220 \uc815\ubcf4 \uc911\uc694\uc2dc<\/strong><\/p>\n

\uac00\uc7a5 \ub9cc\uc871\uc2a4\ub7ec\uc6e0\ub358 \uc2dc\uc220\uc744 \uc790\uc720\ub86d\uac8c \uc751\ub2f5\ud558\uac8c \ud55c \uacb0\uacfc, \ub0a8\uc131(N=50)\uc740 \ud0c8\ubaa8\uce58\ub8cc(26%), \ub808\uc774\uc800(24%), \ub9ac\ud504\ud305(16%)\uc758 \uc21c\uc73c\ub85c \ub9cc\uc871\ub3c4\ub97c \ubcf4\uc600\uc73c\uba70, \uc5ec\uc131(N=57)\uc740 \ub9ac\ud504\ud305(33.3%), \ub808\uc774\uc800\uc640 \ubcf4\ud1a1\uc2a4(\uac01 21.1%) \uc21c\uc73c\ub85c \ub9cc\uc871\ub3c4\ub97c \ub098\ud0c0\ub0c8\ub2e4. \uc989\uac01\uc801\uc778 \ud6a8\uacfc\ub97c \uc721\uc548\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\uace0, \uc790\uc2e0\uac10\uc744 \uac00\uc9c0\uace0 \uc0ac\ub78c\uacfc\uc758 \ub9cc\ub0a8\uc774 \ud3b8\ud574\uc9c4\ub2e4\ub294 \uc810 \ub4f1\uc774 \uc778\uae30\uc694\uc778\uc73c\ub85c \ubd84\uc11d\ub410\ub2e4.<\/p>\n

\uc2dc\uc220\uc744 \uacbd\ud5d8\ud558\uac70\ub098 \uace0\ub824 \uc911\uc778 \uacbd\uc6b0(N=379)\uc758 \uc815\ubcf4 \uc811\uadfc \uacbd\ub85c\ub294 \u2018\uc9c0\uc778\u2019\uc774 48.9%\ub85c \uac00\uc7a5 \ub192\uac8c \ub098\ud0c0\ub0ac\ub2e4. \uc774\ub294 \uc784\ud329\ud2b8\ud53c\ud50c\uc2a4\uc758 \uc2e0\uc911\ub144 \uc18c\ube44 \ud2b8\ub80c\ub4dc \uc870\uc0ac\uc5d0\uc11c \uafb8\uc900\ud788 \uc720\uc758\ubbf8\ud558\uac8c \ub098\ud0c0\ub098\ub294 \uacb0\uacfc\ub85c \uc2e0\uc911\ub144\uc758 \uacbd\uc6b0 \uc9c0\uc778 \uc5f0\uacb0\uc744 \ud1b5\ud55c WOM(Word of mouth) \ub610\ub294 \ubc14\uc774\ub7f4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \uc720\ud6a8\ud560 \uc218 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uc2dc\uc220\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0(N=136) \uadf8 \uc774\uc720\ub85c\ub294 \uc678\ubaa8 \ubcc0\ud654\ub97c \ubc1b\uc544\ub4e4\uc774\ub294 \uacbd\uc6b0\ub97c \uc81c\uc678\ud558\uace0\ub294 \u2018\uc9c0\uc18d\uc801\uc73c\ub85c \uc2dc\uc220\uc744 \ud574\uc57c \ud558\ub294 \ubc88\uac70\ub85c\uc6c0(27.2%)\u2019\uacfc \u2018\ubd80\ub2f4\uc2a4\ub7ec\uc6b4 \ube44\uc6a9(26.5%)\u2019\uc744 \uc8fc\uc694 \uc774\uc720\ub85c \uaf3d\uc558\ub2e4. \uc774\ub4e4\uc740 \ub9cc\uc57d \uc2dc\uc220\ubc1b\uc744 \uae30\ud68c\uac00 \uc0dd\uae34\ub2e4\uba74 \ud0c8\ubaa8\uce58\ub8cc(30.1%), \ud0c4\ub825\uac1c\uc120\uc2dc\uc220(28.7%), \uc8fc\ub984 \uc644\ud654 \uc2dc\uc220(24.3%), \uc7a1\ud2f0 \uc81c\uac70(11%), \ub2e4\uc774\uc5b4\ud2b8 \uad00\ub828(5.1%), \uc30d\ucee4\ud50c \ub4f1 \uc131\ud615(0.7%)\uc744 \ud574 \ubcf4\uace0 \uc2f6\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4.<\/p>\n

 <\/p>\n

\uae40\ud64d\ub355 \uc678\uc2e0 \uae30\uc790 \/ Hordon Kim, International Editor (hordonkim@gmail.com)<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc2dc\uc7a5\uc870\uc0ac\uae30\uad00 P&S \uc778\ud154\ub9ac\uc804\uc2a4 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uace0\ub839\ud654 \uc778\uad6c \uc99d\uac00\uc5d0 \ub530\ub77c \uc548\ud2f0\uc5d0\uc774\uc9d5 \uc2dc\uc7a5\ub3c4 \ud655\ub300\ub420 \uc804\ub9dd\uc774\uba70 2019\ub144 \uae00\ub85c\ubc8c \uc548\ud2f0\uc5d0\uc774\uc9d5 \uc2dc\uc7a5\uc740 \uc57d 225\uc870\uc6d0\uc778\ub370 \ubc18\ud574 2030\ub144\uc5d0\ub294 494\uc870\uc6d0\uc73c\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \uc774\ub7ec\ud55c \uac00\uc6b4\ub370 \uc6b0\ub9ac\ub098\ub77c\uc758 5060 \uc2e0\uc911\ub144\ub4e4\uc740 \uc80a\uace0 \uac74\uac15\ud55c \uc678\ubaa8\uc5d0 \ub300\ud55c \uc695\uad6c\uac00 \uac15\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc720\ud55c\ud0b4\ubc8c\ub9ac\uc640 \ud568\uaed8\uc77c\ud558\ub294 \uc7ac\ub2e8\uc774 \uacf5\ub3d9\ucd9c\uc5f0\ud55c \uacf5\uc720\uac00\uce58\ucc3d\ucd9c(CSV) \uc2dc\ub2c8\uc5b4 \uc18c\uc15c\ubca4\ucc98 \uc784\ud329\ud2b8\ud53c\ud50c\uc2a4\uac00 \uc804\uad6d\uc758 50\uc138 \uc774\uc0c1 \ub0a8\ub140\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc870\uc0ac\uc5d0 \uc758\ud558\uba74 \ub0a8\ub140 […]<\/p>\n","protected":false},"author":3,"featured_media":39873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,25,24],"tags":[],"class_list":{"0":"post-39872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all","8":"category-culture-and-tourism","9":"category-life-and-sool"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts\/39872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39872"}],"version-history":[{"count":0,"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts\/39872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/media\/39873"}],"wp:attachment":[{"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}