{"id":40972,"date":"2022-02-23T17:38:02","date_gmt":"2022-02-23T08:38:02","guid":{"rendered":"http:\/\/soollife.com\/?p=40972"},"modified":"2022-02-23T17:38:02","modified_gmt":"2022-02-23T08:38:02","slug":"%ec%98%a4%eb%b9%84%eb%a7%a5%ec%a3%bc-%ea%b8%80%eb%a1%9c%eb%b2%8c-%eb%b3%b8%ec%82%ac-ab%ec%9d%b8%eb%b2%a0%eb%b8%8c-%ec%b9%b8-%eb%9d%bc%ec%9d%b4%ec%96%b8%ec%a6%88-%ec%98%ac%ed%95%b4%ec%9d%98","status":"publish","type":"post","link":"https:\/\/soollife.com\/?p=40972","title":{"rendered":"\uc624\ube44\ub9e5\uc8fc \uae00\ub85c\ubc8c \ubcf8\uc0ac AB\uc778\ubca0\ube0c, \uce78 \ub77c\uc774\uc5b8\uc988 \u2018\uc62c\ud574\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9c8\ucf00\ud130\u2019 \uc218\uc0c1"},"content":{"rendered":"

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\uc624\ube44\ub9e5\uc8fc \uae00\ub85c\ubc8c \ubcf8\uc0ac AB\uc778\ubca0\ube0c,<\/h1>\n

\uce78 \ub77c\uc774\uc5b8\uc988 \u2018\uc62c\ud574\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9c8\ucf00\ud130\u2019 \uc218\uc0c1<\/h1>\n

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\uc624\ube44\ub9e5\uc8fc\uc758 \uae00\ub85c\ubc8c \ubcf8\uc0ac\uc778 AB\uc778\ubca0\ube0c\uac00 \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ubc8c\uc778 \uae30\uc5c5\uc5d0\uac8c \uc218\uc5ec\ub418\ub294 \u2018\uc62c\ud574\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9c8\ucf00\ud130 2022 (Creative Marketer of the Year 2022)\u2019\ub85c \uc120\uc815\ub410\ub2e4\uace0 23\uc77c \ubc1d\ud614\ub2e4.<\/p>\n

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\uc138\uacc4 \ucd5c\uace0 \uad8c\uc704\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube44\ud2f0 \ud398\uc2a4\ud2f0\ubc8c\uc744 \uc8fc\ucd5c\ud558\ub294 \u2018\uce78 \ub77c\uc774\uc5b8\uc988\u2019 \uc870\uc9c1 \uc704\uc6d0\ud68c\ub294 1992\ub144\ubd80\ud130 \ucc3d\uc758\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ubc8c\uc5ec \uae30\uc5c5 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud55c \uae00\ub85c\ubc8c \uae30\uc5c5\uc5d0\uac8c \ub9e4\ub144 \uc774 \uc0c1\uc744 \uc218\uc5ec\ud558\uace0 \uc788\ub2e4. \ub300\ud45c\uc801\uc73c\ub85c \uc560\ud50c, \ucf54\uce74\ucf5c\ub77c, \uad6c\uae00, \uc0bc\uc131\uc804\uc790, \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8 \ub4f1\uc774 \uc218\uc0c1\ud55c \ubc14 \uc788\ub2e4.<\/p>\n

 <\/p>\n

AB\uc778\ubca0\ube0c\ub294 \ucd5c\uadfc 2\ub144\uac04 \u2018\uce78 \ub77c\uc774\uc5b8\uc988\u2019\uc5d0\uc11c \uadf8\ub791\ud504\ub9ac2\uac1c, \ud2f0\ud0c0\ub284 2\uac1c, \uae08\uc0c1 9\uac1c, \uc740\uc0c1 10\uac1c, \ub3d9\uc0c1 17\uac1c\ub97c \ud3ec\ud568\ud574 \ucd1d 40\uac1c\uc758 \ubcf8\uc0c1\uc744 \uc218\uc0c1\ud55c \uc131\uacfc\ub97c \uc778\uc815\ubc1b\uc544 \uc774\ubc88 ‘\uc62c\ud574\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9c8\ucf00\ud130\u2019\uc5d0 \uc120\uc815\ub410\ub2e4.<\/p>\n

 <\/p>\n

\uce78 \ub77c\uc774\uc5b8\uc988 \uc0ac\uc774\uba3c \ucfe1 \ub300\ud45c(CEO)\ub294 \u201cAB\uc778\ubca0\ube0c\ub294 \ucc3d\uc758\uc131\uc774 \uc0ac\uc5c5\uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294\ub370 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc92c\ub2e4\u201d\uace0 \uc120\uc815 \ubc30\uacbd\uc744 \ubc1d\ud614\ub2e4.<\/p>\n

 <\/p>\n

AB\uc778\ubca0\ube0c \uae00\ub85c\ubc8c CEO \ubbf8\uc178 \ub450\ucee4\ub9ac\uc2a4\ub294 \u201c\ucc3d\uc870\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud3bc\uccd0\uc628 AB\uc778\ubca0\ube0c\uc758 \ub178\ub825\uc744 \uc778\uc815\ubc1b\uac8c \ub3fc \uae30\uc058\ub2e4\u201d\uba70 \u201c\uc5b8\uc81c\ub098 \ud070 \uafc8\uc744 \uafb8\uace0, \ucc3d\uc758\ub825\uc744 \ubc1c\ud718\ud574 \ubaa8\ub450\uac00 \ub354 \ud06c\uac8c \ud658\ud638\ud560 \ubbf8\ub798\ub97c \ub9cc\ub4e4\uc5b4\uac00\ub294 \uc804 \uc784\uc9c1\uc6d0\ub4e4\uc774 \ub9e4\uc6b0 \uc790\ub791\uc2a4\ub7fd\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>\n

 <\/p>\n

\uc774\ubc88 \uc218\uc0c1\uc5d0\ub294 \ub514\uc9c0\ud138 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc804\ubb38\uac00\ub85c \uad6c\uc131\ub41c AB\uc778\ubca0\ube0c \uc0ac\ub0b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ud300 \u2018\ub4dc\ub77c\ud504\ud2b8\ub77c\uc778(DRAFTLINE)\u2019\uc758 \uacf5\uc774 \ucef8\ub2e4. \uae09\ubcc0\ud558\ub294 \ubbf8\ub514\uc5b4 \ud658\uacbd\uc5d0\uc11c \ub370\uc774\ud130 \uc911\uc2ec\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\uae30 \uc704\ud574 \uc124\ub9bd\ub41c \ub4dc\ub77c\ud504\ud2b8\ub77c\uc778\uc740 \ubbf8\uad6d, \ud638\uc8fc, \uba55\uc2dc\ucf54, \ucf5c\ub86c\ube44\uc544, \uc720\ub7fd, \ub0a8\uc544\ud504\ub9ac\uce74 \ub4f1 \ub2e4\uc591\ud55c \uc9c0\uc5ed\uc5d0\uc11c \uc131\uacf5\ud55c \ubaa8\ub378\ub85c \ud3c9\uac00\ubc1b\ub294\ub2e4. \ud55c\uad6d\uc5d0\uc11c\ub3c4 2019\ub144 \ub4dc\ub77c\ud504\ud2b8\ub77c\uc778 \ud300\uc774 \uc2e0\uc124\ub3fc \uc624\ube44\ub9e5\uc8fc\uc758 \uc0c8 CI\ubc0f \ub2e4\uc591\ud55c \uc790\uc0ac \ube0c\ub79c\ub4dc\uc758 \uad11\uace0 \ub4f1\uc744 \uc9c1\uc811 \uae30\ud68d\ud558\uace0 \uc81c\uc791, \uc6b4\uc601\ud558\uace0 \uc788\ub2e4.<\/p>\n

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\ub610\ud55c AB \uc778\ubca0\ube0c\ub294 \uc804 \uc138\uacc4 50\uc5ec\uad6d\uc758 \ub9c8\ucf00\ud130\ub4e4\uc774 \ud55c \ud574 \ub3d9\uc548 \ud3bc\uce5c \uc131\uacf5\uc801\uc778 \ucea0\ud398\uc778\uc744 \uacf5\uc720\ud558\uace0 \uc6b0\uc218\uc791\uc744 \uc2dc\uc0c1\ud558\ub294 \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5d1\uc2a4(Creative X)\u2019\ub77c\ub294 \ub9c8\ucf00\ud305 \ud589\uc0ac\ub97c \ub9e4\ub144 \uc9c4\ud589\ud55c\ub2e4. \ucd5c\uc885 \uc120\uc815\ub41c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \u2018\uce78 \ub77c\uc774\uc5b8\uc988\u2019 \uad6d\uc81c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube44\ud2f0 \ud398\uc2a4\ud2f0\ubc8c\uc5d0 \ucd9c\ud488\ub41c\ub2e4. \uc624\ube44\ub9e5\uc8fc\ub3c4 \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5d1\uc2a4\u2019\uc5d0 \ub9e4\ub144 \ucc38\uc5ec\ud574 \ud55c\uad6d\uc758 \uc6b0\uc218\ud55c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc0ac\ub840\ub97c \uacf5\uc720\ud558\uace0 \uc788\ub2e4.<\/p>\n

 <\/p>\n

AB\uc778\ubca0\ube0c\ub294 \ucd5c\uc2e0 \uae30\uc220\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305\uc5d0\ub3c4 \uc801\uadf9 \ub098\uc11c\uace0 \uc788\ub2e4. \ubc84\ub4dc\uc640\uc774\uc800\ub294 \uc9c0\ub09c\ud574 \ubc84\ub4dc\uc640\uc774\uc800 \ud55c\uc815\ud310 \ubcd1 \ub514\uc790\uc778\uc744 1936\uac1c\uc758 NFT\ub85c \ubc1c\ud589\ud574 1\uc2dc\uac04 \ub9cc\uc5d0 \uc644\ud310\ud558\uae30\ub3c4 \ud588\ub2e4.<\/p>\n

 <\/p>\n

AB\uc778\ubca0\ube0c \ucf54\ub9ac\uc544 \uc624\ube44\ub9e5\uc8fc \ub9c8\ucf00\ud305 \ucd1d\uad04 \uc54c\ub809\uc0b0\ub354 \ub78c\ube0c\ub808\ud2b8 \ubd80\uc0ac\uc7a5\uc740 \u201cAB\uc778\ubca0\ube0c\ub294 \ud601\uc2e0 \uae30\uc220 \uae30\ubc18\uc758 \uc544\uc774\ub514\uc5b4\ub97c \uc55e\uc138\uc6cc, \ucd5c\uc0c1\uc758 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub9c8\ucf00\ud305 \ud601\uc2e0\uc744 \uc218\ub144\uac04 \ub2e8\ud589\ud574\uc654\ub2e4. \uc774\ubc88 \uc218\uc0c1\uc740 AB\uc778\ubca0\ube0c\uc640 \uc804 \uc138\uacc4 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc18c\ube44\uc790 \ub9cc\uc871\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \ucc3d\uc758\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \uc704\ud574 \ub178\ub825\ud55c \uacb0\uacfc\u201d\ub77c\uba70 \u201c\uc55e\uc73c\ub85c \uae00\ub85c\ubc8c\uacfc \ud568\uaed8 \ud55c\uad6d\ub3c4 \uc18c\ube44\uc790 \uc911\uc2ec\uc758 \ucc28\ubcc4\ud654\ub41c \ub9c8\ucf00\ud305 \ud601\uc2e0\uc744 \uc9c0\uc18d\ud560 \uac83\uc774\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>\n

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\ud55c\ud3b8, 1954\ub144 \ucc3d\uc124\ud55c ‘\uce78 \ub77c\uc774\uc5b8\uc988(Cannes Lions International Festival of Creativity)’\ub294 \uc138\uacc4 \ucd5c\uace0\u00b7\ucd5c\ub300 \uaddc\ubaa8\uc640 \uad8c\uc704\ub97c \uc790\ub791\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube44\ud2f0 \ud398\uc2a4\ud2f0\ubc8c\ub85c 2012\ub144\ubd80\ud130 \uad11\uace0\uc81c\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube44\ud2f0 \ucd95\uc81c\ub85c \uc601\uc5ed\uc744 \ud655\uc7a5\ud588\ub2e4. \uc62c\ud574 \u2018\uce78 \ub77c\uc774\uc5b8\uc988\u2019\ub294 6\uc6d4 20\uc77c\ubd80\ud130 24\uc77c\uae4c\uc9c0 \uc5f4\ub9ac\uba70, AB \uc778\ubca0\ube0c\ub294 6\uc6d4 24\uc77c \uc5f4\ub9ac\ub294 \ud398\uc2a4\ud2f0\ubc8c \uc2dc\uc0c1\uc2dd\uc5d0\uc11c \uc218\uc0c1\ud560 \uc608\uc815\uc774\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc624\ube44\ub9e5\uc8fc \uae00\ub85c\ubc8c \ubcf8\uc0ac AB\uc778\ubca0\ube0c, \uce78 \ub77c\uc774\uc5b8\uc988 \u2018\uc62c\ud574\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9c8\ucf00\ud130\u2019 \uc218\uc0c1   \uc624\ube44\ub9e5\uc8fc\uc758 \uae00\ub85c\ubc8c \ubcf8\uc0ac\uc778 AB\uc778\ubca0\ube0c\uac00 \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ubc8c\uc778 \uae30\uc5c5\uc5d0\uac8c \uc218\uc5ec\ub418\ub294 \u2018\uc62c\ud574\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9c8\ucf00\ud130 2022 (Creative Marketer of the Year 2022)\u2019\ub85c \uc120\uc815\ub410\ub2e4\uace0 23\uc77c \ubc1d\ud614\ub2e4.   \uc138\uacc4 \ucd5c\uace0 \uad8c\uc704\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube44\ud2f0 \ud398\uc2a4\ud2f0\ubc8c\uc744 \uc8fc\ucd5c\ud558\ub294 \u2018\uce78 \ub77c\uc774\uc5b8\uc988\u2019 \uc870\uc9c1 \uc704\uc6d0\ud68c\ub294 1992\ub144\ubd80\ud130 \ucc3d\uc758\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ubc8c\uc5ec \uae30\uc5c5 \ube44\uc988\ub2c8\uc2a4 […]<\/p>\n","protected":false},"author":3,"featured_media":40973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,2,56,8,63,1,18,35],"tags":[],"class_list":{"0":"post-40972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all","8":"category-featured","9":"category-featured1","10":"category-gadgets","11":"category-liquor","12":"category-uncategorised","13":"category-videos","14":"category-worldtravel"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts\/40972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40972"}],"version-history":[{"count":0,"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts\/40972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/media\/40973"}],"wp:attachment":[{"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}