{"id":4670,"date":"2016-06-01T09:05:29","date_gmt":"2016-06-01T00:05:29","guid":{"rendered":"http:\/\/soollife.com\/?p=4670"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T15:00:00","slug":"4670","status":"publish","type":"post","link":"https:\/\/soollife.com\/?p=4670","title":{"rendered":"\uce74\uc2a4\ud6c4\ub808\uc26c, \ud55c\uce35 \ub354 \uc80a\uc5b4\uc9c0\ub2e4"},"content":{"rendered":"<p><span style=\"font-size: 11px\"><!--StartFragment--><\/p>\n<p class=\"\ubc14\ud0d5\uae00\">&nbsp;<\/p>\n<p class=\"\ubc14\ud0d5\uae00\"><span style=\"font-size: 15pt; font-weight: bold\">\uce74\uc2a4\ud6c4\ub808\uc26c, \ud55c\uce35 \ub354 \uc80a\uc5b4\uc9c0\ub2e4<\/span><\/p>\n<p class=\"\ubc14\ud0d5\uae00\"><span style=\"font-size: 13pt; font-weight: bold\">\uc624\ube44\ub9e5\uc8fc, \uce74\uc2a4\ud6c4\ub808\uc26c \ubaa8\ub4e0 \ud328\ud0a4\uc9c0 BI \uad50\uccb4<\/span><\/p>\n<p class=\"\ubc14\ud0d5\uae00\">&nbsp;<\/p>\n<p class=\"\ubc14\ud0d5\uae00\">&nbsp;<\/p>\n<p class=\"\ubc14\ud0d5\uae00\">\n<img loading=\"lazy\" decoding=\"async\" alt=\"1994\ub144 \ucd9c\uc2dc \uc774\ud6c4 8\ubc88\uc9f8\ub85c \uc0c8 \uc637\uc744 \uc785\uc740 \uce74\uc2a4\ud6c4\ub808\uc26c \uce94\uacfc \ubcd1\uc81c\ud488 \uc774\ubbf8\uc9c0\" align=\"left\" width=\"400\" height=\"720\" src=\"\/wys2\/file_attach\/2016\/06\/01\/1464739692-4.jpg\" \/>\uc80a\uc74c\uc758 \ub300\ud45c \ub9e5\uc8fc &lsquo;\uce74\uc2a4&rsquo;\uac00 \ud6e8\uc52c \uc80a\uc740 \uac10\uac01\uc758 \uc0c8 \uc637\uc73c\ub85c \uac08\uc544\uc785\uc5c8\ub2e4.<\/p>\n<p class=\"\ubc14\ud0d5\uae00\">\uc624\ube44\ub9e5\uc8fc(\ub300\ud45c \uae40\ub3c4\ud6c8)\ub294 \uc5ec\ub984 \uc131\uc218\uae30\ub97c \uc55e\ub450\uace0 31\uc77c \ub300\ud45c \ube0c\ub79c\ub4dc &lsquo;\uce74\uc2a4\ud6c4\ub808\uc26c&rsquo;\uc758 BI(Brand Identity)\ub97c \ub354 \uc80a\uace0 \uc5ed\ub3d9\uc801\uc778 \uc774\ubbf8\uc9c0\ub85c \uad50\uccb4\ud574 \ubcd1\uacfc \uce94, PET \uc804\uc81c\ud488\uc5d0 \uc801\uc6a9\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uc9c0\ub09c\ud574 5\uc6d4 \uce74\uc2a4\ube14\ub8e8\uce94 \ub3c4\uc785 \ud6c4 \uc18c\ube44\uc790\ub4e4\uc758 \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc5d0 \ud798\uc785\uc5b4 \uce74\uc2a4 \ubcd1 \uc81c\ud488\uae4c\uc9c0 \ube14\ub8e8 \uc0c9\uc0c1\uc744 \uc801\uc6a9\ud588\ub2e4. &lsquo;\uce74\uc2a4\ud6c4\ub808\uc26c&rsquo; BI \ub9ac\ub274\uc5bc\uc740\uce74\uc2a4\ucd9c\uc2dc(1994\ub144) \uc774\ud6c4 8\ubc88\uc9f8 \ub9ac\ub274\uc5bc\uc774\ub2e4.<\/p>\n<p class=\"\ubc14\ud0d5\uae00\">\uc0c8 \ub514\uc790\uc778\uc740 \uce74\uc2a4 \uc81c\ud488\uc758 \uc2e0\uc120\ud55c \ub9db\uc744 \uac15\uc870\ud558\uba74\uc11c \uc80a\uc74c\uc758 \ub300\ud45c\ub9e5\uc8fc &lsquo;\uce74\uc2a4\ud6c4\ub808\uc26c&rsquo;\uc758 \ube0c\ub79c\ub4dc \ud2b9\uc131\uacfc \uc7a5\uc810\uc744 \ucd5c\ub300\ud55c \ubd80\uac01\ud574 \ub514\uc790\uc778\ud55c \uac83\uc774 \ud2b9\uc9d5\uc774\ub2e4.<\/p>\n<p class=\"\ubc14\ud0d5\uae00\">\ud2b9\ud788 \uc885\uc804\ubcf4\ub2e4 \ud55c\uce35 \uc9d9\uc740 \uc0c9\uc0c1\uc758 &lsquo;\ube14\ub8e8&rsquo;\ub97c\uc804\uc81c\ud488 \ud328\ud0a4\uc9c0\uc5d0 \ubc18\uc601\ud568\uc73c\ub85c\uc368 &lsquo;\uce74\uc2a4&rsquo; \ube0c\ub79c\ub4dc\uc758 \uc80a\uace0 \uc5ed\ub3d9\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \uadf9\ub300\ud654\ud588\ub2e4. \ucc28\uac00\uc6b4 \uc5bc\uc74c\uacb0\uc815(Ice crystal)\uc744 \uc5f0\uc0c1\uc2dc\ud0a4\ub294 \uc0bc\uac01\ud615 \uc870\uac01\ub4e4\ub85c \ubc14\ud0d5\uc744 \ucc44\uc6cc \uc2dc\uc6d0\ud55c \ub290\ub08c\uc744 \ud55c\uce35 \uac15\uc870\ud558\uace0 \uc0bc\uac01\ud615 \uc870\uac01\ub4e4\uc758 \uba85\ub3c4\uc640 \ucc44\ub3c4\ub97c \ub2ec\ub9ac\ud574 \uc785\uccb4\uac10\uc744 \ubd80\uc5ec\ud558\uace0 \uc0dd\ub3d9\uac10\uc744 \ub192\uc600\ub2e4.<\/p>\n<p class=\"\ubc14\ud0d5\uae00\">\uce74\uc2a4\ubcd1 \ub77c\ubca8\uc740 1994\ub144 \ucd9c\uc2dc \ud6c4 \uc904\uace7 \uc740\uc0c9\uc744 \uc720\uc9c0\ud558\ub2e4 \uc774\ubc88\uc5d0 \ucc98\uc74c \ube14\ub8e8 \uc0c9\uc0c1\uc73c\ub85c \ubcc0\uacbd\ub410\ub2e4. \ubcd1 \ub77c\ubca8\uc758 \uc911\uc559\uc5d0 \uc2b9\ub9ac(Victory), \ud65c\ub825(Vitality), \uac00\uce58(Value) \ub4f1\uc744 \uc0c1\uc9d5\ud558\ub294 &lsquo;V&rsquo; \ubaa8\uc591\uc73c\ub85c \uc704, \uc544\ub798\uc5d0 \ubcc0\ud654\ub97c \uc8fc\uc5b4 \uc5ed\ub3d9\uc131\uc744 \uac15\uc870\ud558\uace0 \ubcd1\uc758 \ubaa9\uc5d0 \ube44\ub300\uce6d\uc758 \ub125\ub77c\ubca8\uc744 \ubd80\ucc29\ud574 \ud2c0\uc5d0 \ubc15\ud788\uc9c0 \uc54a\uc740 \ub3c4\uc804\uc815\uc2e0\uc744 \ud45c\ud604\ud588\ub2e4.<\/p>\n<p class=\"\ubc14\ud0d5\uae00\">\uce74\uc2a4\uc758 \uc0c8\ub85c\uc6b4 \ud328\ud0a4\uc9c0 \ub514\uc790\uc778\uc7406\uc6d4 \ucd08 &lsquo;\uce74\uc2a4\ud6c4\ub808\uc26c&rsquo; \uce94 \ub9ac\ub274\uc5bc\uc744 \uc2dc\uc791\uc73c\ub85c, 7\uc6d4\ub9d0\uae4c\uc9c0 \ubcd1\uacfc PET\uc81c\ud488\uc73c\ub85c \ud655\ub300 \uc801\uc6a9\ub420 \uc608\uc815\uc774\ub2e4.<\/p>\n<p class=\"\ubc14\ud0d5\uae00\">\uc624\ube44\ub9e5\uc8fc\ub9c8\ucf00\ud305 \uad00\uacc4\uc790\ub294 &ldquo;\uc804\uc81c\ud488\uc758 \ud328\ud0a4\uc9c0 \ub514\uc790\uc778 \ub9ac\ub274\uc5bc\uc744 \ud1b5\ud574 &lsquo;\uce74\uc2a4\ud6c4\ub808\uc26c&rsquo;\uac00 \ub354\uc6b1 \uc80a\uace0 \uc2e0\uc120\ud55c \uc774\ubbf8\uc9c0\ub85c \uac70\ub4ed\ub0ac\ub2e4&rdquo;\uba70 &ldquo;\ub9ac\ub274\uc5bc\uc744 \uc2dc\uc791\uc73c\ub85c &lsquo;\uce74\uc2a4 \ube14\ub8e8 \uc11c\uba38 \ucea0\ud398\uc778&rsquo;\uc744 \ubcf8\uaca9 \uac00\ub3d9\ud574 \uc62c\uc5ec\ub984 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uce74\uc2a4 \ub9e5\uc8fc\uac00 \uc904 \uc218 \uc788\ub294 \uc2e0\uc120\ud568\uacfc \uc990\uac70\uc6c0\uc744 \uc120\uc0ac\ud560 \uc608\uc815&rdquo;\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4.<\/p>\n<p class=\"\ubc14\ud0d5\uae00\">\uce74\uc2a4\ub294 \uc774\ubc88 \ub9ac\ub274\uc5bc\uc744 \uae30\uc810\uc73c\ub85c \uc5ec\ub984 \uc2e0\uaddc \uad11\uace0 \ubc29\uc601, \ub300\ud559 \ucd95\uc81c \ucf58\uc11c\ud2b8, \ud574\uc218\uc695\uc7a5 \uc11c\uba38 \ud398\uc2a4\ud2f0\ubc8c \ub4f1 \uc80a\uc740\uc774\ub4e4\uacfc \ud568\uaed8\ud560 \uc218 \uc788\ub294 \ub2e4\ucc44\ub85c\uc6b4 \uc5ec\ub984 \ub9c8\ucf00\ud305\uc744 \uc120\ubcf4\uc77c \uacc4\ud68d\uc774\ub2e4.<\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uce74\uc2a4\ud6c4\ub808\uc26c, \ud55c\uce35 \ub354 \uc80a\uc5b4\uc9c0\ub2e4 \uc624\ube44\ub9e5\uc8fc, \uce74\uc2a4\ud6c4\ub808\uc26c \ubaa8\ub4e0 \ud328\ud0a4\uc9c0 BI \uad50\uccb4 &nbsp; &nbsp; \uc80a\uc74c\uc758 \ub300\ud45c \ub9e5\uc8fc &lsquo;\uce74\uc2a4&rsquo;\uac00 \ud6e8\uc52c \uc80a\uc740 \uac10\uac01\uc758 \uc0c8 \uc637\uc73c\ub85c \uac08\uc544\uc785\uc5c8\ub2e4. \uc624\ube44\ub9e5\uc8fc(\ub300\ud45c \uae40\ub3c4\ud6c8)\ub294 \uc5ec\ub984 \uc131\uc218\uae30\ub97c \uc55e\ub450\uace0 31\uc77c \ub300\ud45c \ube0c\ub79c\ub4dc &lsquo;\uce74\uc2a4\ud6c4\ub808\uc26c&rsquo;\uc758 BI(Brand Identity)\ub97c \ub354 \uc80a\uace0 \uc5ed\ub3d9\uc801\uc778 \uc774\ubbf8\uc9c0\ub85c \uad50\uccb4\ud574 \ubcd1\uacfc \uce94, PET \uc804\uc81c\ud488\uc5d0 \uc801\uc6a9\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uc9c0\ub09c\ud574 5\uc6d4 \uce74\uc2a4\ube14\ub8e8\uce94 \ub3c4\uc785 \ud6c4 \uc18c\ube44\uc790\ub4e4\uc758 \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc5d0 \ud798\uc785\uc5b4 \uce74\uc2a4 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-4670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-all"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts\/4670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4670"}],"version-history":[{"count":0,"href":"https:\/\/soollife.com\/index.php?rest_route=\/wp\/v2\/posts\/4670\/revisions"}],"wp:attachment":[{"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soollife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}